Twitter Smarts

July 02, 2009
Posted by Bob Shaw
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Jason brought the article linked below to my attention today and I’d like to share a few thoughts on it:

Twitter Promotion Done Right: #moonfruit

1) The first ones out of the gate, clever - when Twitter becomes filled with this stuff, it will lead to a backlash.
2) Twitter IS an excellent tool for basic consumer sweepstakes - which is essentially what this is - because unlike traditional sweeps, it includes the viral element automatically UNLIKE the annoying email "free stuff" campaigns of a few years ago, you don't hate your friends for forwarding it to you and wasting your time.
3) I'd personally like to see the viral component evolve for more brands beyond having to give stuff away - which to me is the least creative default (it seems to suggest that the story isn't compelling enough without bribery which is untrue). I'm sure this will evolve.

micro-blogging, twitter, social media, promotions

Rules of Twitter

May 27, 2009
Posted by Jenna Oltersdorf
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1 comments

Understanding how to use Twitter to enhance your middle market brand is easier when you know the rules of the game.

micro-blogging, twitter, social media

Use a Technographics Profile to Optimize Your Interactive Marketing

May 03, 2009
Posted by Jason Clewell
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Interactive spending continues to rise and with all that money moving online it can be difficult to know where it is best spent. Many companies approach social media focused on deploying technologies -– blogs, podcasts, forums, etc. But have you considered what technology your target audience is most willing to embrace? Enter the Technographics Profile.

social media, technographics

“I Need a What?” – Online Community Manager

March 04, 2009
Posted by Jason Clewell
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Social media has been a hot topic lately, and for a very good reason. The phenomenon is changing the way brands communicate. More and more breakout brands are noticing the impact of social media, and they're looking to capitalize on this relatively low cost tool to gain exposure. They've heard of the technologies: Twitter, Facebook, forums, customer reviews, etc. Middle market brands finally understand that having an interactive strategy is as important as their overall branding strategy. The challenge for these brands doesn't come from implementing social media, it comes from executing and administering it. Their ability will determine whether a community will succeed, fail or worse become notorious.

twitter, social media, facebook

Web Analytics, Who Needs ‘em?

February 12, 2009
Posted by Jason Clewell
filed in Refresh Page

Google Analytics We are all aware of the businessman's profound obsession with statistics. After all, we do measure everything, don't we? We measure the ROI of an ad campaign, the success rate of our direct mail, the impact of POS on consumers purchasing behavior and many many other things. But what about the web? Are you tracking the success of your website? I sure hope you answered yes, because if you're not, you are missing out on a whole boat load of statistics.