Babies are Big Business for Breaking Out
So, the first definition listed for “Evian” in the Urban Dictionary is “water that rich folk drink.” For all the negative lip Evian has gotten over the last years for being overly priced for being just plain water, their new campaign featuring cute babies having fun on roller skates and a tagline of “Live Young” is going viral crazy. Sorta makes me want to put away my disgust for what the brand used to stand for and feel all cuddly now. Good thinking on their part because even Jennifer Lopez wasn’t drinking it anymore. Remember the E*TRADE baby and what a big hit he was? Babies R It!
Check out the Evian Babies: http://www.youtube.com/watch?v=_PHnRIn74Ag
