Blast for the Buck!
Word on the street? Domino's logo and campaign tagline have been power washed out of street grime using a stencil on the sidewalks of Los Angeles, Philadelphia and New York City. They used a company called GreenGraffiti in Europe. Domino's claims they are the first American company to get GreenGraffiti’s help. Sure, there are mixed reactions, but whatever the reaction is at least a conversation. Break away for a second from the traditional routes to advertise your name. Out-of-the-box ideas, like this one, do not cost much at all (in fact, it's merely a fraction of the price of traditional outdoor media) and create that breakout moment that gets you noticed and people talking. Obviously "everything" has not been done before.
Check out the Brandweek article and get inspired: Domino's Ads Pop Up on City Sidewalks
