Small Is the New Big
1 comments
The Harvard Business School seems to be buying into what Concentric has been professing. Now, this economy and the near future are actually moments when smaller brands can break out. There is opportunity all around - and a new generation of brands and companies will emerge.
Small Is the New Big
Big companies used to win out over small ones because of their experience, impressive client lists, and seeming permanence. We trusted big business because it was big, but the economic crisis has changed that. Small companies are now winning the confidence and the business of recession customers. No matter the size of your company, restore customer trust by doing what small companies do well:
- Be available. Customers of small companies don't need to holler "agent" into a phone to talk to a real person. Make it easy for customers to find you and react quickly to requests and demands.
- Keep your promises. It goes without saying, but always follow through on what you say you're going to do.
- Grow sustainably. Consumer confidence is shaken and customers want to know that businesses are going to be around no matter what the economic situation. Assure customers you are acting in a financially responsible and sustainable way.
Double 1275 Page (May 04, 2010)
Great article Bob.