Showing entries containing the tag: "Ecommerce"

Consumer Packaged Goods, Meet Alice…QUICK!

July 21, 2009
Posted by Kara Schwab
filed in Peripheral Vision

1 comments

The name Alice reminds me of the housekeeper on "The Brady Bunch." I cannot hear that name without thinking of a female embodiment of a real-life Mr. Clean powerhouse. She was always there when needed—and even before the family knew they needed her. She cleaned up messes around the Brady house and in the family’s personal lives as well. She had a solution for just about everything.

I’m guessing the branders of the new e-commerce site, Alice, were also TV-watching kids from the 70s. With the tagline “Everybody needs an Alice,” the site promises to revolutionize the way people shop for household goods, and gives them an opportunity to get products straight from manufacturers. By eliminating the middleman and any retail margin, Alice is able to offer prices that are 20 to 30 percent lower than other online stores. In Alice’s own words from the site, “Our mission is to give people a better way to buy the goods that keep their homes running. We have big plans to disrupt the traditional retail market. Everything we do is focused on empowering our customer.”