But WAIT! (Maybe) There’s More ... to the Infomercial

• July 21, 2009
• Posted by Bob Shaw
• filed in Bang for the Buck

3 comments

While the infomercial is crass and limited in many cases or categories, sometimes our vantage point is so elitist that we give this type of marketing no credit. The death of Billy Mays should give us all pause in the advertising world, and an opportunity to see what we can learn from the Infomercial King.

marketing lessons, infomercial, billy mays, advertising gimmicks