Twitter Smarts

• July 02, 2009
• Posted by Bob Shaw
• filed in Refresh Page

Jason brought the article linked below to my attention today and I’d like to share a few thoughts on it:

Twitter Promotion Done Right: #moonfruit

1) The first ones out of the gate, clever - when Twitter becomes filled with this stuff, it will lead to a backlash.
2) Twitter IS an excellent tool for basic consumer sweepstakes - which is essentially what this is - because unlike traditional sweeps, it includes the viral element automatically UNLIKE the annoying email "free stuff" campaigns of a few years ago, you don't hate your friends for forwarding it to you and wasting your time.
3) I'd personally like to see the viral component evolve for more brands beyond having to give stuff away - which to me is the least creative default (it seems to suggest that the story isn't compelling enough without bribery which is untrue). I'm sure this will evolve.

twitter, micro-blogging, social media, promotions

Rules of Twitter

• May 27, 2009
• Posted by Jenna Oltersdorf
• filed in Refresh Page

1 comments

Understanding how to use Twitter to enhance your middle market brand is easier when you know the rules of the game.

micro-blogging, twitter, social media